A Stakeholders’ Approach of building energy saving projects in Hungary - Sustainability orientation versus cost saving

The paper focuses on projects aimed at energy saving on the residential / housing segment of the building energy / energetic market where SMEs and microenterprises are predominant in Hungary and expect finding individual business opportunities. The first part of this paper refers to the imperatives and indices related to energy consumption and saving. In the second section three models of a stakeholders’s approach are presented regarding their motivations, resources and relations.