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A standardised approach to the world? IKEA in China
Johansson, Ulf, (2009)
Retail Image as Seen through Consumers' Eyes: Studying International Retail Image through Consumer Photographs of Stores
Burt, Steve, (2007)
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steve, (2011)