A stochastic dynamic model of market response to media scheduling
Fred S. Zufryden
| Year of publication: |
1971
|
|---|---|
| Authors: | Zufryden, Fred S. |
| Subject: | Marktforschung | Werbungsmittel |
| Extent: | XI, 214 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | University of California, Diss. 1971 |
| Notes: | Bibliogr. S. 208-214 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003033769