A stochastic dynamic model of market response to media scheduling
Fred S. Zufryden
| Year of publication: |
1971
|
|---|---|
| Authors: | Zufryden, Fred S. |
| Publisher: |
[S.l.] |
| Extent: | [226 S.] |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Los Angeles, Univ. of California, Diss., 1971 |
| Notes: | [Mikrofilm] |
| Source: |
Persistent link: https://www.econbiz.de/10004850500