A strategic analysis of the competing factors in the global wine trade and the development of a model to facilitate foreign country entry mode
Angelo A. Camillo; Svetlana Holt; Joan Marques; Jianli Hu
| Year of publication: |
2014
|
|---|---|
| Authors: | Camillo, Angelo A. ; Holt, Svetlana ; Marques, Joan ; Hu, Jianli |
| Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 281-300
|
| Subject: | Internationaler Markteintritt | International market entry | Internationaler Wettbewerb | International competition | Weinhandel | Wine trade | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403474