A strategic customer relationship management system: a hybrid OLAP-neural approach
K. C. M. Kwok, K. L. Choy, H. C. W. Lau and S. K. Kwok
| Year of publication: |
2007
|
|---|---|
| Authors: | Kwok, K. C. M. ; Choy, K. L. ; Lau, Henry ; Kwok, S. K. |
| Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 1.2006/07, 4, p. 350-371
|
| Subject: | Beziehungsmarketing | Relationship marketing | Data Warehouse | Data warehouse | Management-Informationssystem | Management information system | Neuronale Netze | Neural networks | ERP-System | ERP system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003498143