A strategic framework for a profitable business model in the sharing economy
Year of publication: |
February 2018
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Authors: | Kumar, V. ; Lahiri, Avishek ; Dogan, Orhan Bahadir |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 147-160
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Subject: | Sharing economy | Two-sided market | Churn | Customer development | Firm performance | Multigenerational marketing | Geschäftsmodell | Business model | Share Economy | Unternehmenserfolg | Beziehungsmarketing | Relationship marketing | Netzwerkökonomik | Network economics |
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