A strategic study on dynamic investment of online advertising in two-echelon supply chain disturbed by the spillover effect
Huini Zhou, Peng Wu and Yong Tan
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhou, Huini ; Wu, Peng ; Tan, Yong |
| Published in: |
International journal of logistics : research and applications. - London [u.a.] : Taylor & Francis, ISSN 1469-848X, ZDB-ID 2020197-7. - Vol. 27.2024, 5, p. 604-648
|
| Subject: | bargaining model | Differential game | online advertising | spillover effect | Spillover-Effekt | Spillover effect | Online-Marketing | Internet marketing | Lieferkette | Supply chain | Werbewirkung | Advertising effects | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13675567.2021.1926946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553987