A strategic use of the communication mix in the destination image-formation process
Glenn McCartney; Richard Butler; Marion Bennett
| Year of publication: |
2008
|
|---|---|
| Authors: | McCartney, Glenn ; Butler, Richard ; Bennett, Marion |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 47.2008, 2, p. 183-196
|
| Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Informationsverbreitung | Information dissemination | Meinung | Opinion | Macau |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003870240