A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market
| Year of publication: |
2008
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|---|---|
| Authors: | Druehl, Cheryl T. ; Schmidt, Glen M. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 11084601. - Vol. 17.2008, 1, p. 44-60
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