A structural guide to in-depth interviewing in business and industrial marketing research
Elad Granot; Thomas G. Brashear; Paulo Cesar Motta
| Year of publication: |
2012
|
|---|---|
| Authors: | Granot, Elad ; Brashear-Alejandro, Thomas ; Motta, Paulo Cesar |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 7, p. 547-553
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672495