A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Navid Mojir and K. Sudhir
| Year of publication: |
2022
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|---|---|
| Authors: | Mojir, Navid ; Sudhir, K. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 5, p. 883-907
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| Subject: | B2B innovation | B2B markets | health care marketing | new product adoption | new product diffusion | organizational buying behavior | B-to-B-Marketing | Business-to-business marketing | Innovation | Innovationsdiffusion | Innovation diffusion | Lieferantenmanagement | Supplier relationship management | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221084986 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389233