A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Year of publication: |
2011
|
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Authors: | Hur, Youngjin ; Ko, Yong Jae ; Valacich, Joseph S. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 25.2011, 5, p. 458-473
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Subject: | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Website | Mediennutzung | Media usage | USA | United States |
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