A structured literature review on Big Data for customer relationship management (CRM) : toward a future agenda in international marketing
Pasquale Del Vecchio, Gioconda Mele, Evangelia Siachou and Gloria Schito
| Year of publication: |
2022
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|---|---|
| Authors: | Del Vecchio, Pasquale ; Mele, Gioconda ; Siachou, Evangelia ; Schito, Gloria |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 5, p. 1069-1092
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| Subject: | Big data | Customer relationship management | International marketing | Structured literature review | Beziehungsmarketing | Relationship marketing | Big Data | Data Mining | Data mining | Internationales Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2021-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455455