A study of colour preferences on packaging considering customers' connotations : insights from Iranian Saffron
Armita Serajzahedi, Seyed Hashem Mosaddad, Neda Shokranipour, Mahtab Khavareh, Niloufar Vasetipour
| Year of publication: |
2021
|
|---|---|
| Authors: | Serajzahedi, Armita ; Mosaddad, Seyed Hashem ; Shokranipour, Neda ; Khavareh, Mahtab ; Vasetipour, Niloufar |
| Published in: |
Marketing, creativity and experiential design. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 978-1-5275-7557-8. - 2021, p. 57-72
|
| Subject: | Iran | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Verpackung | Packaging |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821019