A Study of Consumer Attitude towards Chinese Products (Toys) In India with Special Reference to Jalgaon District in Maharashtra

Chinese products have entered in India in a big way. You will see them on roads. The hawkers, pull carts in addition to shops are selling them in India. Some have a fixed price tag like “Any item for Rs 30/-“. Some sell different items for different prices. Some sell same items for different prices. Bargaining is also done. If you demand for low price, most probably you will get it. The products range from variety of toys like dolls, cars, motorcycles, railways, ludo games, balls, pens, etc. Why there are lot of Chinese products in India? What is the reason for their success in India? Do they manufacture quality products? This and many other questions come in the mind. The paper studies the attitudes of consumers towards these Chinese products (toys) in India. It will study why Indian consumer buy Chinese products in India