A study of customer delight in the Indian banking sector based on Kano's model of product quality
Year of publication: |
2010
|
---|---|
Authors: | Debasish, Sathya Swaroop ; Hussain, Mostaq M. ; Sarma, Sarmistha |
Published in: |
Global review of business and economic research. - New Delhi : Serials Publ., ISSN 0973-127X, ZDB-ID 2402714-5. - Vol. 6.2010, 2, p. 199-213
|
Subject: | Bankgeschäft | Banking services | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Indien | India |
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