A study of customer orientation and customer commitment in the food sector of Pakistan
Muhammad Ahmad and Mirza Ashfaq Ahmed
| Year of publication: |
2020
|
|---|---|
| Authors: | Ahmad, Muhammad ; Ahmed, Mirza |
| Published in: |
The Lahore journal of business. - Lahore : [Verlag nicht ermittelbar], ISSN 2791-3139, ZDB-ID 2798394-8. - Vol. 8.2019/2020, 2, p. 1-32
|
| Subject: | Customer orientation | customer-oriented behavior | customer intimacy | commitment | dyadic data | interpersonal relationship | Beziehungsmarketing | Relationship marketing | Pakistan | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35536/ljb.2019.v8.i2.a1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012299137