A Study of Emerging Fintech Startups and Disruptive Solutions

The fintech (Financial Technology) segment is driven by digital technology, innovations, regulations, and market structures. The fintech ecosystem has been changing rapidly in the last couple of years. With such rapid changes and complex developments, there is a need for understanding various key aspects, trends & developments in financial technologies.FinTech firms are playing a vital role in revolutionizing the present banking scenario. FinTech firms specialize in providing financial services using cutting–edge technologies like AI, Blockchain, etc. Fintech gives the banking industry tools that enhance its efficiency like never before.The nature and outcome of the paper is such that it contributes to the existing body of knowledge, which is practice-oriented and has the potential to benefit the entrepreneurs and industry. Start-ups being innovative, the study emphasizes the nature and type of survival strategies in the Information and Communication Technology (ICT) driven new era financial services industry.This study aims at bridging some of the gaps that entrepreneurs could miss while building their start-ups in the domain of Blockchain, artificial Intelligence eyc