A study of online portal users' loyalty from core service, additional value-added service and switching barriers perspectives
Dan J. Kim, Eui Jun Jeong, and Yujong Hwang
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Dan J. ; Jeong, Eui Jun ; Hwang, Yujong |
| Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 32.2015, 2, p. 136-152
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| Subject: | additional value-added service satisfaction | online core service satisfaction | online portal | portal loyalty (p-loyalty) | switching barriers | Kundenzufriedenheit | Customer satisfaction | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011307907