A study of online shopping experience and swaying brand preference between Noon and Amazon in UAE
Shital Vakhariya
| Year of publication: |
2020
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|---|---|
| Authors: | Vakhariya, Shital |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 27.2020, 2, p. 84-112
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| Subject: | Customer Service | E-commerce | Purchase Intention | Online Shopping Experience (OSE) | United Arab Emirates (UAE) | Online-Handel | Online retailing | Vereinigte Arabische Emirate | United Arab Emirates | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429532