A study of purchase influence and behavioral intention on the adoption of electronic word of mouth (eWOM) systems

Tiong-Thye Goh, Bing Yang, Xin Dai, Dawei Jin

Year of publication:	July-September 2017
Authors:	Goh, Tiong-Thye ; Yang, Bing ; Dai, Xin ; Jin, Dawei
Published in:	Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 15.2017, 3, p. 14-32
Subject:	Adoption \| Elaboration Likelihood Model \| Online Reviews \| Purchase Influence \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Innovationsakzeptanz \| Innovation adoption \| Social Web \| Social web \| Online-Handel \| Online retailing \| Kaufentscheidung \| Purchase decision \| Verbrauchereinstellung \| Consumer attitudes

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.4018/JECO.2017070102 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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