A study of sales promotion mix on customer satisfaction with reference to shopping malls in Gwalior city
Satnam Kour Ubeja
| Year of publication: |
2014
|
|---|---|
| Authors: | Ubeja, Satnam Kour |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 12.2014, 1, p. 79-94
|
| Subject: | customer satisfaction | sales promotion mix | shopping malls | organized retailing | Einkaufszentrum | Shopping center | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011287771