A study of the diffusion parameters and marketing decision variables for a family of technological innovations
| Year of publication: |
2008
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|---|---|
| Authors: | Chanda, Udayan ; Bardhan, A.K. |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 3.2008, 4, p. 358-375
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