A study of the loyalty-building process for mobile data service usage in Korea
Chung K. Kim; Elizabeth Fife; Mina Jun; Lejun Sheryl Soh; Sunnyoung Lee
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, Chung Koo ; Fife, Elizabeth ; Jun, Mina ; Soh, Lejun Sheryl ; Lee, Sunnyoung |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 9.2011, 1/2, p. 44-62
|
| Subject: | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Südkorea | South Korea | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009260824