A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Ravi Kumar
| Year of publication: |
2019
|
|---|---|
| Authors: | Kumar, Ravi |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 17.2019, 1, p. 148-164
|
| Subject: | Advertising | Advertising Effectiveness | Interactive Advertising | Traditional Advertising | Comparative Study | Werbung | Werbewirkung | Advertising effects | Indien | India | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012139308