A study on agency sales promotion of distribution channels by using clustering analysis : the case of medical device company
Jae Beom Lee and Yong Jae Shin
| Year of publication: |
2020
|
|---|---|
| Authors: | Lee, Jae-beom ; Shin, Yong Jae |
| Published in: |
Journal of world economic review. - New Delhi : Serials Publ., ISSN 0973-4368, ZDB-ID 2467379-1. - Vol. 15.2020, 2, p. 111-120
|
| Subject: | Distribution channel | Agency sales | Cluster analysis | Medical Device Industry | Vertriebsweg | Clusteranalyse | Medizinprodukteindustrie | Medical device industry | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012631168