A Study on Comparative Analysis of Risk and Return with Reference to Selected Stocks of BSE Sensex Index, India

The study aims to compare stocks of selected companies from different sectors like Information Technology, Automobiles, Banking, Pharmaceuticals, and Oil Sectors in the form of their risk, return and liquidity. The study also creating awareness about Stocks among the investors to invest in the particular sectors. The risk/return relationship is a fundamental concept in not only financial analysis, but in every aspect of life. If decisions are to lead to benefit maximization, it is necessary that individuals/institutions consider the combined influence on expected return or benefit as well as on risk/cost. The requirement that expected return/benefit be commensurate with risk/cost is known as the "risk/return trade-off" in finance. It discusses the trade-off using beta and standard deviations, coefficient of correlation tools and provides a method for quantifying risk