A study on consumer ethnocentrism and social comparison in rural India : implications for marketing strategy
Manish Das and Victor Saha
| Year of publication: |
January-March 2017
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| Authors: | Das, Manish ; Saha, Victor |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 24.2017, 1, p. 141-164
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| Subject: | Attention to Social Comparison Information (ATSCI) | Consumer Behavior | Consumer Ethnocentrism (CE) | Rural India | Structural Equation Modeling (SEM) | Konsumentenverhalten | Consumer behaviour | Indien | India | Nationalkultur | National culture | Marketingmanagement | Marketing management | Strukturgleichungsmodell | Structural equation model | Ländlicher Raum | Rural area |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011740911