A study on content creator competencies influencing youtube channel loyalty and viewing satisfaction
Jaeyoung An, Choong C. Lee and Nayeon Kwak
| Year of publication: |
2023
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| Authors: | An, Jaeyoung ; Lee, Choong C. ; Kwak, Nayeon |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 33.2023, 1/2, p. 70-95
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| Subject: | channel loyalty | creator competency | in-depth interview | mixed-method | topic modeling | viewing satisfaction | YouTube | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Befragung | Interview | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2023.2249785 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014388622