A study on CRM effectiveness in public and private sector banks
Noopur Saxena, Mayur Taneja
| Year of publication: |
2018
|
|---|---|
| Authors: | Saxena, Noopur ; Taneja, Mayur |
| Published in: |
International journal of public sector performance management. - Genève : Inderscience Enterprises, ISSN 1741-1041, ZDB-ID 2422823-0. - Vol. 4.2018, 1, p. 45-56
|
| Subject: | customer experiences | organisational commitment | customer satisfaction | process-driven approach | technology orientation | customer relationship management | public and private banks | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bank | Privatwirtschaft | Private sector | Privatkundengeschäft | Personal banking | Dienstleistungsqualität | Service quality | Indien | India | Öffentliche Bank | Public bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011957786