A study on customer preference with reference to Pizza Hut, Chennai
Year of publication: |
2014
|
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Authors: | Manoj Kumar, G. V. ; Subash, B. ; Prabhu, C. |
Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 12.2014, 2, p. 371-379
|
Subject: | analyzing customer perference | service offered | response from customers | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing |
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