A Study on Determining the Factors Impacting Consumer Perception Regarding the Online Food Delivery Apps in Guwahati

Today, fast food industry is growing rapidly in India. It is getting adapted and also being upgraded according to Indian food requirements. Online food ordering apps and sites are developed in order to meet consumer's expectations. With the changing food preferences and habits of the people, it is necessary to know what factors impact the consumer's perception regarding online food delivery apps. Present paper discloses that the online food delivery apps simplify the entire food ordering process as compare to the old paper based ordering process. It makes the process hassle free and brings a lot of convenience to the restaurants as well as the customers. With the help of this system, restaurants can provide better services to the customers and fulfill their demands. Through the online food delivery apps, restaurants can also advertise themselves indirectly to the public. Moreover, this paper will bring out the online food ordering scenario of Guwahati as no earlier research has been done in this area