A Study on Dimensions of Consumer Based Brand Equity with Reference to Automobile Industry
Year of publication: |
2019
|
---|---|
Authors: | Aravamudhan, Varadaraj |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Indien | India | Markenwert | Brand equity |
-
A Study on Dimensions of Consumer Based Brand Equity with Reference to Automobile Industry
Aravamudhan, Varadaraj, (2019)
-
Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger, (2019)
-
Fetscherin, Marc, (2009)
- More ...
-
Impact of E-Recruitment on Supply of Human Resource with Reference to Consultancy Industry in India
Aravamudhan, Varadaraj, (2019)
-
Mohan Raj, Prasanna, (2019)
-
A Study on the Relationship Among Trust, Satisfaction and Repurchase Intention Towards E-Shopping
T.Y., Ebenezer Paul Rajan, (2019)
- More ...