A study on e-commerce customer segmentation management based on improved K-means algorithm
Year of publication: |
2020
|
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Authors: | Deng, Yulin ; Gao, Qianying |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 18.2020, 4, p. 497-510
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Subject: | K-means algorithm | SAPK + K-means algorithm | e-commerce | Customer segmentation management | Electronic Commerce | E-commerce | Algorithmus | Algorithm | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Operations Research | Operations research |
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