A study on e-CRM applications for Indian fast food chains
Sapna Rakesh; Arpita Khare
| Year of publication: |
2011
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| Authors: | Rakesh, Sapna ; Khare, Arpita |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 5.2011, 1, p. 58-74
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887575