A study on how the scarcity message in online promotion influences attitude and purchase base on regulatory focus
UnSeok An
| Year of publication: |
2020
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|---|---|
| Authors: | An, UnSeok |
| Published in: |
Journal of international economic review. - New Delhi : Serials Publ., ISSN 0975-2072, ZDB-ID 2426972-4. - Vol. 13.2020, 2, p. 67-73
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| Subject: | Scarcity Message | Regulatory Focus | Online Promotion | Attitude toward SP | Purchase Intention | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662901