A Study on Influence of Advertisement in Consumer Brand Preference With Special Reference to Coimbatore City
Year of publication: |
[2021]
|
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Authors: | Harikaran, S ; Hemalatha, T M ; Vishnu, M. M. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Konsumentenpräferenzen | Consumer preferences | Markenimage | Brand image | Markenartikel | Brand | Werbung | Advertising |
Extent: | 1 Online-Ressource (6 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Management (JOM) Volume 5, Issue 6, November–December 2018, pp. 187–192 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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