A study on investigating the online impulse purchase intention of Indian women
P. Divakar and R. Venkatesh
| Year of publication: |
2024
|
|---|---|
| Authors: | Divakar, P. ; Venkatesh, R. |
| Published in: |
International journal of work innovation : IJWI. - Genève [u.a.] : Inderscience Enterprises, ISSN 2043-9040, ZDB-ID 3004215-X. - Vol. 5.2024, 2, p. 164-182
|
| Subject: | attitude | convenience | customer service | impulse buying behaviour | impulse purchase intention | India | online shopping | trust | women | Indien | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Kaufmotiv | Consumer motivation | Kaufentscheidung | Purchase decision | Vertrauen | Confidence | Kundenservice | Customer service | Weibliche Arbeitskräfte | Women workers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJWI.2024.137830 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547212