A study on product innovation portfolio and customer value creation : bridging entrepreneurial risk-taking orientation and marketing performance
Maklon Felipus Killa
| Year of publication: |
December 2017
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| Authors: | Killa, Maklon Felipus |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 9.2017, 2, p. 80-89
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| Subject: | entrepreneurial risk-taking orientation | customer value creation | marketing performance | product innovation portfolio | Kundenwert | Customer value | Produktentwicklung | New product development | Portfolio-Management | Portfolio selection | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Innovation | Entrepreneurship | Entrepreneurship approach | Risikopräferenz | Risk attitude | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011916607