A Study on the Customer Experience of Work From Home Mobile Users During COVID 19 Pandemic

The Indian cellular industry is going through distractive changes like cheaper smartphones and ultra-cheap high-speed data. In four mobile operators competitive market and digitalization, customer satisfaction is becoming the key to success for the telecom operator in India. Higher customer experience can lead to increased loyalty and sales for an organization which eventually increases profitability. The research tries to find out the factors affecting the customer satisfaction of mobile consumers in India