A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Durga Ghosh
| Year of publication: |
2020
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|---|---|
| Authors: | Ghosh, Durga |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 18.2020, 4, p. 37-54
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| Subject: | Apparel | Brands | Consumer Buying Behavior | Advertisement | Brand Image | Brand Loyalty | Brand association | Brand Recognition | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Bekleidung | Clothing | Werbewirkung | Advertising effects | Bekleidungsindustrie | Clothing industry | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013187310