A Study to Identify Customer's Online Apparel Shopping Behavior in Relation to Return Policies of E-Commerce Businesses, W. R. To Pune Region, India

The evolution of E-commerce has a considerable brunt on the sales of apparels. The wide ranges of apparels with different styles, hues and sizes which are available to the customers cover the entire demographics. The cheapest and a convenient mode to buy such apparels which is catching up the vibes of youngsters and busy class today is internet via online shopping. The existence of multiple E-commerce businesses has incepted the oscillations with different cost for a different brand in the behavior of customers. E-shopping is one of the suitable ways to purchase the apparels without tactile reception can be futile at times with respect to customer satisfaction. Consequently the unsatisfied customers look for options to return the purchased goods back to the organization. The IT hub of Maharashtra, Pune, prefer online shopping as they are tech savvy and the area is densely occupied by migrants PAN India