A suggested typology of Greek upscale hotels based on their MrkIS : implications for hotels' overall effectiveness
Kalliopi C. Chatzipanagiotou; Christos D. Coritos
| Year of publication: |
2010
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|---|---|
| Authors: | Chatzipanagiotou, Kalliopi C. ; Coritos, Christos D. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 11/12, p. 1576-1611
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| Subject: | Hotellerie | Hotel industry | IT-gestütztes Marketing | Computer-assisted marketing | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Klassifikation | Classification | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008773211