A suite of metrics to understand return on investments in customers
Neil Bendle, Paul Farris, Raj Venkatesan, and J. Andrew Petersen
| Year of publication: |
2025
|
|---|---|
| Authors: | Bendle, Neil T. ; Farris, Paul W. ; Venkatesan, Raj ; Petersen, J. Andrew |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 60.2025, 2, p. 123-144
|
| Subject: | return on investment | customer return on investment | customer lifetime value | acquisition | retention | marketing metrics | total cost of relationship | Return on Investment | Return on investment | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241252843 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015412918