A summary and review of new product diffusion models and key findings
Deepa Chandrasekaran and Gerard J. Tellis
| Year of publication: |
2019
|
|---|---|
| Authors: | Chandrasekaran, Deepa ; Tellis, Gerard J. |
| Published in: |
Handbook of research on new product development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78471-816-9. - 2019, p. 291-312
|
| Subject: | Bass Diffusion Model | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Ökonometrisches Modell | Econometric model | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125140