A supervised data mining approach for predicting comment card ratings
Abdullah Tanrısevdi, Gözde Öztürk and Ahmet Cumhur Öztürk
| Year of publication: |
2022
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|---|---|
| Authors: | Tanrısevdi, Abdullah ; Öztürk, Gözde ; Cumhur Öztürk, Ahmet |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 5, p. 1823-1853
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| Subject: | Data mining | Customer feedback | Hotel comment card | Overall rating prediction | Data Mining | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2021-0675 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412106