A Survey of Countertrade Practices with Eastern Europe

Gauges the attitudes of Canadian executives towards countertrade with East European trade partners. Discusses the origin, types and scale of countertrade as a portion of world trade, together with a review of the literature. Describes a research study and presents the findings. Offers potential business strategies and responses based on these findings.

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Year of publication:	1993
Authors:	Kindra, Gurprit S. ; Stapenhurst, Frederick ; Strizzi, Nicolino
Published in:	International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 10.1993, 6
Publisher:	MCB UP Ltd
Subject:	Countertrade \| Canada \| International trade \| Top management \| Trading companies \| Eastern Europe

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02651339310051632 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014827663