A Survey on the Towards Satisfation Level of the Customer Shopping Mall's : An Analytical Study

The retailing sector in India has undergone significant transformation in the past ten years the organized icui uiuusu y ul uuia anu is LO grow 40 per cent annually and would triple or four times in size by 2013-2014 retailing is gradually inching its way towards becoming the nest boom industry. The customer satisfaction process is a complete phenomenon. The porches of good or service include a number factor that could affect each decision .customer satisfaction is more complete and even more important for retailer today then is past. The objective of this study was to investigate the effects of sale promotion mix customer satisfaction shopping malls of Ahmadabad city and to study variations in this factor across gender wise. Mall interest survey was conducted to study of seals promotion mix and group of actors and to customer satisfaction in shopping mall of Ahmadabad city .the sample includes 200 active mall shoppers. The sale promotion mix on customer satisfaction were identified by a structure questionnaire and captured in 5 factors of sale promotion mix