A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
Chung-Yuan Dye, Tsu-Pang Hsieh
| Year of publication: |
2024
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|---|---|
| Authors: | Dye, Chung-Yuan ; Hsieh, Tsu-Pang |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 315.2024, 2 (1.6.), p. 654-667
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| Subject: | Carbon emissions | Dynamic pricing | Goodwill | Green innovation | Revenue management | Treibhausgas-Emissionen | Greenhouse gas emissions | Revenue-Management | Preismanagement | Pricing strategy | Innovation | Theorie | Theory | Werbung | Advertising | Nachhaltige Entwicklung | Sustainable development | Emissionshandel | Emissions trading |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2024.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014565251